Ep. 142 - Wendy's AI Could Change Fast Food Pricing Forever

Are fast food giants like Wendy's taking advantage of consumers with AI-driven dynamic pricing? In this eye-opening episode, we discuss the controversial $20 million investment Wendy's is making in digital drive-through boards equipped with artificial intelligence. Quinton exposes the truth behind Wendy's so-called "dynamic pricing" strategy, which could lead to customers paying significantly more for their favorite menu items during peak hours.This move goes against the principles of Wendy's founder Dave Thomas and sets a dangerous precedent for the entire fast food industry. 

 

[00:00 - 00:44] - Introduction

[00:45 - 01:59] - Wendy's investing $20 million 

[02:00 - 04:25] - How dynamic pricing works 

[04:26 - 07:55] - Dynamic pricing spreading to other industries

[07:56 - 09:07] - Wendy's earnings call reveals true motive

[09:08 - 10:24] - Wendy's caught misleading the public about dynamic pricing

[10:25 - 11:44] - Potential consumer backlash

[11:45 - 13:45] - The need for regulations and transparency 

[13:46 - 15:03] - Closing segment

 

Key Quote:

"Dave Thomas himself, the founder of Wendy's, is probably rolling over in his grave right now” - Quinton Harris

 

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