Ep. 101 - How Inflation Killed Big Brand Loyalty | The Rise Of Private Label Brands

Have you ever heard the word “Greedflation”? In this episode, Quinton explores the rise of private label brands compared to big name brands, citing data showing nearly 90% of consumers are willing to switch to store brands due to inflation. While corporations claim inflation drives price hikes, their volume drops are minor compared to price increases - suggesting greed is also a factor. We also examine data on various grocery categories showing double-digit growth for private labels, signaling consumers are fed up with branded product pricing. If you’re fed up with your grocery bill continuing to increase, this is the episode for you!

[00:00 - 02:46] Defining "Greedflation" in the Economy

[02:47 - 04:36] Big Brand Price Hikes vs Volume Drops

[04:37 - 06:00] Private and White Label Growth

[06:01 - 08:49] Kirkland's sales hit $17.85B in April

[08:50 - 11:58] Double-Digit Growth Across Grocery

Key Quote:

"I think the consumer is saying, listen, I'm fed up with it … I don't need to pay that price." - Quinton Harris _______________________

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