Ep. 88 - How to Grow Your Brand with YouTube and Digital Strategy with Thomas Rehberg
Do you want to create or build up a personal brand and open up opportunities for more engagement on and off the platform? Today is the day! In this episode, Thomas Rehberg uncovers how he leveraged YouTube to create a digital brand and generate awareness for himself and his business. With his strategy, he built his real estate business exponentially in the past year by building relationships with clients and creating his sphere of influence through digital marketing and buying leads. Find out how YouTube works to benefit from its searchable features, linking videos back to the platform even when sharing them on other sites, and the need to focus on audio at first and upgrading later.
After this, you’ll have valuable tips for starting your own YouTube channel or building a digital brand, so tune in now!
[00:01 - 05:54] Thomas Rehberg on his successful YouTube journey
[05:55 - 11:48] How to grow your YouTube channel overtime by embracing imperfection
[11:49 - 17:51] Become a local celebrity in your brand growth process
[17:52 - 24:22] Modern way of building relationships and creating your sphere
[24:23 - 28:22] Start first, confidence later
Quotes:
"Facebook, Instagram, TikTok—it’s here today, gone tomorrow, whereas YouTube lives on forever because it’s a type of Google; so you have the searchability of that.” - Thomas Rehberg
"Done is better than perfect.” - Thomas Rehberg
"Don't look at where it is now. We talk about this all the time on the show with business growth and development. If you're looking at the now and you're not paying attention to the ten steps before that.” - Thomas Rehberg
"The branding of yourself is critically important here. And so, starting YouTube is a great opportunity to do that." - Thomas Rehberg
Resources Mentioned:
- Thomas Rehberg - Living in St. Augustine YT Channel
- Nova Productions Jax
- The Market Distillery
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