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Ep. 68 - Embrace the New Reality: Survive and Thrive in the Post-Covid Real Estate Market with Geoff Zimpfer

Curious about how to conquer the post-Covid business world? Join us as we delve into Geoff Zimpfer's wisdom, a former Tony Robbins national sales trainer and long-standing mortgage originator. In this episode, he advises us to adapt our mindset and actions to new realities, highlighting the critical role of understanding and nurturing relationships with our main clients, like real estate agents for loan originators. Geoff explores the concept of managers returning to production roles with the caveat that stellar production doesn't equal management success. He also elucidates the need for a robust infrastructure for effectively buying leads. One of his pearls of wisdom? Shift from a salesperson to an advisor for deeper connections with agents. 

 

That’s just the tip of the iceberg! Don't miss out on this valuable insight for navigating change in the mortgage industry!



[00:01 - 06:59] Embracing the ‘new reality:’ How to survive and thrive in the post-COVID real estate market

[07:00 - 14:20] Taking a macro look at the real estate industry and examining the pros and cons of buying leads

[14:21 - 21:51] The power of real estate agents and databases—understanding the importance of systems, tools, and technology for conversion

[21:52 - 26:13] How to succeed in getting engagement: the dynamics of the relationship between realtors and loan officers

[26:14 - 33:12] ‘Be a peer—’ unlocking the vendor problem by investing in relationships 

[33:13 - 41:09] Be consistent and focus on small wins as a loan officer to maintain success

[41:10 - 46:36] Geoff’s turnkey system: lead with education to solve real estate agents' biggest problems



Quotes:

 

“A lot of us are working twice as hard for half the results.” - Geoff Zimpfer

 

"Embrace the suck. Don't be shocked if the water's cold.” - Geoff Zimpfer

 

“Everything works. It just doesn’t work equally well everywhere all the time for everyone.” - Geoff Zimpfer

 

"If you're going to succeed, succeed with leads, you need infrastructure, you need a pro, you need systems, tools, technology… You need those three things in place." - Geoff Zimpfer

 

"It's a business decision. You want their deals. So the point of this is, it's the, it's the structure and dynamics of the relationship, right? Is, is it equally yoked and matched."

 

"It is okay to be the second-best option in that relationship. Just because you're not number one yet, doesn't mean you can't be." - Quinton Harris

 

"Lead with education… I think that's probably what drives the success of people.” - Geoff Zimpfer

 

Resources Mentioned: 



You can connect with Geoff on LinkedIn, Instagram, and Twitter. 



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Bank of England is a nationwide lender that takes the time to understand your needs and structure the right mortgage for you and your family. Find your local branch at https://www.boemortgage.com/. 



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