Ep. 47 - Raising the Bar: Lessons in Creating Fandom with Jared Rice
We’re taking shifting gears into the topic of “The Great Uniter—” sports! And what better way than to hear from one of the best leaders in his field? In this episode, we talk with Jared Rice, Executive Director of the Players Championship, discussing his journey from the Boston Celtics to his current role at the PGA Tour. You’ll get fired up hearing about the significance of dependability, perseverance, and how to raise the bar when planning events. What is it like adapting to new competitors? How do you evolve products through technology? How do you create fandom in the first place?
All this and more in today’s conversation featuring Jared’s favorite moments of the TPC tournament and the loyalty and legacy in professional golf. So jump right in!
[00:01 - 06:05] Bringing ‘fandom’ and the fan experience to communities through sports
[06:06 - 12:37] Building a career by emulating sports marketing and dependability over ambition
[12:38 - 21:43] How to continuously raise the bar for events (The PGA Tour experience)
[21:44 - 25:53] How to handle new competitors who are challenging the market flow from an operational perspective
[25:54 - 30:32] PGA Tour's "Greenlining" series brings new fans to golf by humanizing the players
[30:33 - 36:27] How the TPC creates community unlike anything else (and Jared Rice’s 1 More)
Quotes:
“I loved the idea of fandom… I loved how it brought people together… It’s something I wanted to be involved in for not only making memories for fans but also to see what it could do for communities.” - Jared Rice
“We’re not hiring you to be the CEO or the commissioner… What I’m looking for are those attributes of being dependable, being committed, raising your hand to ask for more; sometimes just being around.” - Jared Rice
"What makes our group great is it's a recurring event. Again, it's a recurring major championship in the same city. It makes a big difference cuz we're accountable to our players, the athletes, and their families as well as our sponsors." - Jared Rice
Resources Mentioned:
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