Ep. 14 - How to Start a Podcast and Win Engagement with Karl Sona

Starting a podcast can feel like one of the most daunting tasks you can do. Did you know that over 90% quit after just 7 episodes? It’s no wonder. Podcasting can sometimes feel like a shout-in-the-dark. That’s why people like Karl Sona rise to the occasion to get people discovered. In this episode, Karl, CRO, and Co-Founder of Streamlined Media, gives the best advice on starting and running a successful podcast and the opportunities it can come with. By the end, you’ll be fired up and fully aware of all the resources necessary to produce your own show. 

Dive in and learn how to start a podcast and create engaging content. 

[00:13 - 06:42] Starting a podcast can be a daunting task, but it’s all about the long game

[06:43 - 17:03] The mindset and skillset you need to start a podcast and keep it alive

[17:04 - 22:35] How to put yourself out there and develop content that's good enough to get people to watch and listen

[22:36 - 31:05] Podcasting's new frontier: Advising and producing high-quality content to boost discoverability 

[31:06 - 38:20] Count the cost of starting a podcast—what will it take?

[38:21 - 42:20] How to create your podcast now

Quotes:

“That’s the opportunity [of a podcast]. You’re taking folks on a journey if you do it the right way. You’re giving folks an opportunity to find out we’re a lot more connected… and there’s a tremendous amount of growth for you as an individual.” - Karl Sona

“The opportunity is to lean into what makes you authentically you. That’s where this medium can blow someone up” - Karl Sona

“[Podcasting] can be as powerful as a formula1 race car… but just because you can jump in and go does not mean you have the skills required to stay on track.” - Karl Sona

“Go slow to go fast… be patient and trust the process.” - Karl Sona

“Lean into the things that make you uniquely you.” - Karl Sona

You can connect with Karl over on LinkedIn and hop on a quick call. If you’re ready to create content that wins engagement, head to https://streamlinedpodcasts.com/ to get started. 

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