LISTEN TO THE SHOW

Ep. 194 - How to Build & Keep a Rock Career | Saliva's Bobby Amaru

Sep 04, 2024

The journey from aspiring musician to established rock star is filled with twists, challenges, and opportunities. For those dreaming of a career in rock music, understanding the realities of the industry is crucial for long-term success.

 

Starting in the music industry often means wearing multiple hats. Many successful rock musicians begin their careers as instrumentalists before finding their voice as singers or songwriters. This versatility can be a significant advantage, allowing artists to contribute to various aspects of music creation and performance. It's not uncommon for drummers to transition to frontmen or for guitarists to take on lead vocal duties. This flexibility can open doors and create opportunities that might not be available to those with a narrower skill set.

 

Navigating Record Deals

 

Record deals, once seen as the holy grail for aspiring musicians, come with their own set of challenges and considerations. While a major label contract can provide resources and exposure, it often comes at the cost of creative control and long-term financial benefits. Many artists find themselves in debt to their labels, even after achieving significant sales.

 

Understanding the terms of these deals and considering alternative paths, such as independent releases or smaller label partnerships, can be crucial for maintaining control over one's career and finances.

 

Embracing the Digital Age

 

The digital age has transformed the music industry, creating new opportunities and challenges for rock musicians. Social media platforms like TikTok have become powerful tools for artists to connect with fans and build their brand. Unexpected viral moments can launch careers or revitalize established artists.

 

However, navigating this digital landscape requires a different skill set than traditional rock stardom. Artists must be willing to engage with fans directly, create content consistently, and adapt to rapidly changing trends and platforms.

 

Prioritizing Personal Growth and Health

 

Personal growth and health are often overlooked aspects of building a sustainable career in rock music. The pressures of touring, public scrutiny, and the party culture associated with rock can take a toll on artists' physical and mental health.

 

Many successful musicians find that sobriety and a focus on personal well-being are essential for longevity in the industry. This shift not only improves personal life but can also enhance creativity and performance abilities.

 

Giving Back and Building Connections

 

Giving back to fans and communities is another crucial element of a lasting rock career. Engaging with audiences beyond performances, supporting causes, and using one's platform for positive impact can create deeper connections with fans and provide a sense of purpose beyond music.

This engagement can take many forms, from charity concerts to social media interactions, and helps build a loyal fan base that supports the artist through various career stages.

 

Bottom Line

 

A successful career in rock music requires more than just musical talent. It demands adaptability, business savvy, and personal growth. Artists must navigate the complexities of the music industry, embrace new technologies, and maintain their health and values. By understanding these realities and approaching their careers with a holistic mindset, aspiring rock musicians can increase their chances of building and sustaining a rewarding career in the changing world of rock music.